Jose Mourinho, the iconic football manager, recently announced the launch of his wine brand, “The Special One”, in a playful video shared on Instagram.
The 61-year-old, currently managing Fenerbahçe in Turkey, used the announcement as an opportunity to humorously poke fun at certain football clubs, notably Tottenham Hotspur and Arsenal.
In the video, Mourinho declared:
“Finals? I’ve won them. Leagues? I’ve conquered them. I have never been on the bottle; I make the bottle.”
The Meaning Behind Mourinho’s Quip
Mourinho’s use of the term “bottle” was a witty double entendre. In football slang, “bottling” refers to failing to succeed in high-pressure situations, often after being in a favorable position. The phrase originates from Cockney rhyming slang, where “bottle” once referred to “arse,” implying a loss of nerve or courage.
Fans and pundits interpreted Mourinho’s comment as a cheeky dig at clubs often criticized for “bottling” crucial moments—Tottenham and Arsenal being notable examples. During his managerial stint at Tottenham, Mourinho witnessed such struggles firsthand, and both North London clubs have faced similar scrutiny in the past.
A New Venture for “The Special One”
Mourinho’s venture into the wine business marks a new chapter in his illustrious career. Known for his charisma, confidence, and clever soundbites, the branding of “The Special One” aligns perfectly with his legendary persona.
While the remark was delivered with humor, it showcased Mourinho’s enduring ability to mix sharp wit with business acumen, keeping fans entertained both on and off the pitch.
